ABOUT
TURNSTYLE is your ticket to the world of branded entertainment. Our dynamic platform of content creation and experiential events is purpose-built for brand marketing. We use Sports + Entertainment fan engagement as a ‘turnstile’ for consumer participation.
A gateway to reach consumers to serve the growing demand for innovative online and offline interaction for a connected consumer experience.
An all-access pass to unlock value from existing Sports + Entertainment assets, using exciting new business-building activations and memorable social content.
TURNSTYLE is a branded entertainment production company based in Toronto, providing global clients with content, digital and experiential event activation.
APPROACH
TURNSTYLE line-up includes a strategic three-pronged approach to creatively, analytically and culturally attract and retain your customers.
Using a data-driven methodology, we can identify strategic fit for brands with celebrities, athletes, artists, lifestyle activities and events. We use the influencer’s considerable digital leverage to shape attitudes and behaviors.
AUDIENCE
BRANDS
There is a gap between brands' needs and sponsorable limitations of existing inventory. We work with brands and their agencies to provide business building solutions and the creation of exclusive proprietary branded entertainment content.
Rights Holders
Traditional sponsorship budgets are in decline and key deliverables are in arrears due to rights issues with exploitation demands. We design-build-manage breakthrough fan engagement to extend reach and drive sales for the rights holders and their valued properties.
Consumers
The nexus of Entertainment, Media and Technology have moved beyond culture to amplify relationships enabling new business models. We recognize significant transformations in consumer behavior, reshaping how experiences and content are created, distributed and consumed.
Clients
[Client portfolio from previous work]
Leadership
TURNSTYLE is a group of Sports + Entertainment marketing executives with a history of producing standout business building programs in the field of entertainment, sports, streaming, gaming, lifestyle and social content curation. Supported by an international network of specialists, we develop productions from concept to execution, leveraging popular culture, consumer insights and technology, creating precedent-setting branded platforms for our clients. We have been at the forefront of some of the world’s top branded Sports + Entertainment platforms, working behind-the-scenes with leading global brands, agencies, rights holders, venues, sponsorship properties and the entertainment industry.
BRAD WEIR
“When you read the history of innovation in Sports + Entertainment marketing you see Brad’s mark on every page…”
Pop culture strategist and creative visionary with insight for turning big ideas into actionable concepts, Brad is an independent entertainment marketing consultant for international clients including; Celine Dion and Live Nation, designing digital and social content media campaigns. CCO and builder of successful international entertainment marketing agencies including; Electric Fan, Encore Strategic Marketing and the pioneering sponsorship agency EMCI/RockBill (with the late Jay Coleman), known for the Michael Jackson / Pepsi campaign, Nintendo World Championship and the ‘In Living Color’ Super Bowl Half-Time Party FOX TV (which changed how the NFL approached entertainment forever). Brad began his career at CBS Records (Sony) marketing its diverse roster for the label.
“From branded media content to live experiential music and sports events, Bruce has been executive producer of many epic campaigns…”
As a creative marketing consultant/content producer for Live Nation Entertainment (Beverly Hills, CA) for over 8 years and EVP Brand Partnerships & Events, Live Nation Canada, Bruce has vast industry intelligence and network of contacts. Bruce was partner/head of Entertainment, Sports and Events division at Encore, producing proprietary large-scale events. integrated branded media campaigns and working with top music artists. He has designed and executed sponsorship brand activations for major league sports properties (Olympics, NHL, NFL, NBA, MLB and Indy). Bruce started his career as artist manager of Sony recording artist ‘Platinum Blonde’, with multiple platinum album sales and sold-out national tours.
BRUCE BARROW
JAY WHITESIDE
“Coming from marketing giants, Jay’s a critical out-of-the-box thinker, who can articulate the very complex into the very easy to understand…”
A marketing and sponsorship leader with corporate front runners and successful start-ups - including Sports + Entertainment management for McDonald’s, Labatt and CTV, followed by new media development and sports consulting with the award-winning agency Ockham’s Razor. Jay has managed over a billion dollars in marketing assets in a distinguished career involving major sports franchises, record-breaking entertainment properties, world championships, venue development and management, and proprietary digital promotions, as client, partner and service provider.
Business valuation specialist/CPA, Tom understands the intangible mix of finance, tech and creative..”
Tom is an experienced valuation and finance professional gained in over 40 years of practice. He has worked with corporate counsel on some of the largest securities transactions in Canadian history for public companies like Brookfield. Pioneering technology and software valuations he now invests in those sectors and is an expert in the role of data. Outside of work his passion has always been sports and live music – it keeps him sane while maintaining a rigorous work schedule. He holds professional CPA and CBV designations and took leadership roles in the past setting the final examinations in both those professions.”
TOMAS KOGER
TURNSTYLE SPIN
NEWS
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